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Only Aprica (Japan) is designed using a deep understanding of a Baby’s development to help Mom best nurture Baby.
A Baby is a treasure of society. Parenting is a pleasure of life.
Packaging
Logo Design
Design Strategy
Creative Direction
Art Direction
Graphic Design
Design Management
Ideation Facilitation
Visual Design Language Development
Packaging Redesign
Creative Director / Ideation Facilitator / Design Strategy
Akachan Honpo (Japan) presented Aprica with an ultimatum – develop an innovative and new to world technology or lose baby sling shelf space. The rub: the entire program had to be designed from the ground-up in 8-months, which is aggressive the the world of product development.
I facilitated ideation sessions in product and design development with Brand Marketing, Industrial Design, Fashion and Softgoods Design. (In Tokyo, Osaka, Kalamazoo and Exton, PA.)
The power of context: One of the reasons for a successful delivery was due to the opportunity I had to tour stores in Tokyo and Osaka, Japan to scan the competitive marketplace for opportunities.
I co-directed the pack design and contributed to the finalization of the concept with the help of a world-class team.
(Design team: Lucas Human, Barb Roan, Claire Dossin and Elise Bobian)