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Harrisburg Area Community College (HACC) is a high-quality, comprehensive community college located in central Pennsylvania.
The five-campus college serves as a premier educational and workforce development institution serving the needs of the central Pennsylvania region.
The presence of quality instruction and cutting-edge technology, business and industry collaboration, and a learner-centered environment provides students the necessary knowledge skills and values to compete and excel in a global – as well as local – community.
Environmental Graphics
Print Advertising
Collateral
Outdoor
Design Strategy
Visual Design Language Development
Art Direction
Design Management
Print Production Management
Outdoor
Art Director / Graphic Designer
Objective: Part of a regional integrated marketing campaign, PPO&S developed an initiative for a new HACC facility in Midtown, Harrisburg. This dynamic campaign was designed to gain traction and increase enrollment for HACC’s trade programs. Using a deliberate mix of gritty images and dynamic typography, we increased awareness and created excitement about the new campus.
(Creative Team: Joe Knezic, Josh Lane)
Outdoor
Art Director / Graphic Designer
(Creative Team: Joe Knezic, Josh Lane)
Outdoor
Art Director / Graphic Designer
(Creative Team: Joe Knezic, Josh Lane)
Outdoor
Art Director / Graphic Designer
(Creative Team: Joe Knezic, Josh Lane)
Environmental Graphics
Art Director / Graphic Designer
Objective: After researching vehicle and foot traffic volume near the new Midtown Campus, we developed engaging environmental graphics for the new campus to educate passers by.
Environmental Graphics
Art Director / Graphic Designer
Environmental Graphics
Art Director / Graphic Designer
Environmental Graphics
Art Director / Graphic Designer