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POP
Creative Director
Directed photography concept, location selection and styling
Product Graphic Design
Creative Director / Ideation Facilitator
Baby Jogger city mini® GT 2018 10th Anniversary Special Edition Stroller
In Store Display
Creative Director
POP (Point of Purchase) / Product Family
Creative Director / Ideation Facilitator
In Store Display
Creative Director
Packaging
Creative Director
Packaging
Creative Director
Packaging
Creative Director
Packaging
Creative Director
Poster
Creative Director
Visual Design Language Development
Creative Director
Objective: Design a new label for a HYGEN refil tub, the overall look was dated and didn’t seem very clean. I led the project in the development and creation of packaging graphics. During our design research and ideation phase, we discovered that this would be a good opportunity to re-design the HYGEN tub to be modern. My team championed content simplification and impactful information blocking – with the result being an improved read for the user.