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The Pennsylvania Apple Marketing Program is a commodity marketing group that promotes apples and apple products on behalf of apple growers and apple processors in the state of Pennsylvania.
Outdoor
Trade Show Displays
Posters
Video
Brochures
Design Strategy
Visual Design Language Development
Art Direction
Graphic Design
Outdoor
Art Director / Graphic Designer
Developed and executed as part of a state-wide integrated marketing communications campaign. The objective was to drive traffic to the PA Apples website to search for local farm market locations. This successful campaign increased web traffic by over 75%.
(Creative Team: Joe Knezic)
Digital
Art Director / Graphic Designer
(Creative Team: Joe Knezic)
Poster
Art Director / Graphic Designer
Developed and executed as part of a state-wide Farm Market and Grocery Store initiative and toolkit. The objective was to create excitement around PA Apples and educate customers and consumers on the versatile use of apples. Posters were displayed at Farm Markets, Grocery Stores and mailed to different customers. At some locations, the posters were available for consumers to take home. This successful initiative secured several reprints for distribution.
(Creative Team: Jeff Miller)
Variety Card
Art Director / Graphic Designer
These cards were used at Farm Markets and Grocery Stores and were used to list apple prices at point of sale. At some locations, the cards were available for consumers to take home. This successful initiative secured several reprints for distribution.
(Creative Team: Jeff Miller)
Poster
Art Director / Graphic Designer
Developed and executed as part of a state-wide Farm Market and Grocery Store initiative and toolkit. The objective was to create excitement around PA Apples and educate customers and consumers on the versatile use of apples. Posters were displayed at Farm Markets, Grocery Stores and mailed to different customers. At some locations, the posters were available for consumers to take home. This successful initiative secured several reprints for distribution.
(Creative Team: Joe Knezic)
Variety Card
Art Director / Graphic Designer
These cards were used at Farm Markets and Grocery Stores and were used to list apple prices at point of sale. At some locations, the cards were available for consumers to take home. This successful initiative secured several reprints for distribution.
(Creative Team: Joe Knezic)
Trade Show Displays
Art Director / Graphic Designer
Developed and executed to enhance the PA Apples Trade Marketing presence at agricultural trade events. Objective was to create and enhance awareness for PA Apples and Eastern Apples.
(Creative Team: Joe Knezic)
Trade Show Displays
Art Director / Graphic Designer
(Creative Team: Joe Knezic)
Contest Brochure
Art Director / Graphic Designer
The objective was to promote an annual contest – exclusive for apple customers, they were invited to create in store and point of sale displays based on an assigned theme. The “Apple County Fair” theme inspired dozens of stores to create unique point of sale experiences for their customers. Stores would capture photos and provide sales numbers to the PA Apple Marketing Program to be judged for prizes.
(Creative Team: Joe Knezic)
Promotional Brochure
Art Director / Graphic Designer
(Creative Team: Joe Knezic)
Contest Brochure
Art Director / Graphic Designer
The objective was to promote an annual contest – exclusive for apple customers, they were invited to create in store and point of sale displays based on a assigned theme. The “Apple Fever!” theme inspired dozens of stores to create groovy point of sale experiences for their customers. Stores would capture photos and provide radical sales numbers to the PA Apple Marketing Program to be judged for far-out prizes.
(Creative Team: Jeff Miller)
Direct Mail
Art Director / Graphic Designer / Custom Kit Designer
This direct mail was delivered to the Pennsylvania Apple Marketing Board. Kit contents: DVD introducing the PA Apples YouTune Channel