Balanced Breakthrough
Facilitation & Collaboration
Bringing out the best in those I partner with to solve complex HCD problems that are grounded in business and category strategies
Understand
Context Counts
Empathy / I connect deeply with consumers through ethnographic research
Trend hunting and future scanning
Ideate
A creative and disciplined process of generating, developing, and communicating new ideas as part of innovation, development, to actualization.
Synthesis
Ability to create narratives from complex information, identifying the highest value opportunities.
Envision
Prototype
Test
Iterate