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Fun music designs feature exclusive Mickey Mouse graphics that fade when wet to help your child learn potty training and motivate to stay dry – don’t let the music stop.
Packaging
Product aesthetics
Design Strategy
Creative Direction (Design)
Art Direction
Design Management
Ideation Facilitation
Character-Led Designs
Provided creative direction to Disney artists to create custom character poses for Music Maker design.
Pull-Ups Mainline Packaging and Product Aesthetics (Boy)
Pull-Ups Mainline Packaging and Product Aesthetics (Girl)
Creative Director
I led Design Ideation and Strategic Roadmapping in the development of the MUSIC MAKER Concept. I provided Creative Direction to Disney illustrators to bring the concept to life in a way that worked on the product and packaging. The packaging and product features custom artwork developed exclusively for Kimberly-Clark.
Pull-Ups Costco Exclusive Packaging and Product Aesthetics
Creative Director
I led Design Ideation and Strategic Roadmapping in the development of the Costco Exclusive Concepts. I provided Creative Direction to Disney and Marvel illustrators to bring the concept to life in a way that worked on the product and packaging. The boy pant features custom artwork developed exclusively for Kimberly-Clark. The girl pant features two princesses (a first!) to promote inclusion and diversity.
(K-C Creative Team: Andrew Bontorno)
Costco