https://www.kretzcreates.com/design daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1540391144358-5SQRFM5XE7W9XZBO83RK/2060434-2060526-graco-sense2soothe-swing-rocker-sailor-mom-baby-in-use.jpg Design https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532724323896-JMS7M0Y8PH0ZWOY7PD4E/TK-Philosophy-1.jpg Design https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532724323470-DJETNUUOTWUQ4NIOFFDZ/TK-Philosophy-2.jpg Design https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532724321984-0JQ74BKCZTQPQLVWC6S9/TK-Philosophy-3.jpg Design https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532724322317-O15GJ2YSRDBDH3YBHZ8J/TK-Philosophy-4.jpg Design https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532724324424-K52NQ6N0AQVWFUY50ECE/TK-Philosophy-5.jpg Design https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465485665247-X9C7YP596CYFWEIEQQNU/45140003-v2.jpg Design https://www.kretzcreates.com/rcp2 daily 0.75 2023-05-29 https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532390708385-DPBU4EALQRPYI6KO2719/2015_Greatest+hits_decref.png Rubbermaid Commerical Products - Catalog Creative Director / Art Director / Graphic Designer Objective: There was low awareness that Rubbermaid Commercial Products (RCP) offered decorative refuse containers. Choosers perceived RCP as just a maker of durable plastic utilitarian containers that had a excessive lead time to produce and ship. We had to re-introduce the program to create excitement about RCP so architects would consider this brand for their projects; the products look great, can be customized to for unique spaces and lead time was slashed due to a robust online ordering system and state-of-the-art production facility. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532390708385-DPBU4EALQRPYI6KO2719/2015_Greatest+hits_decref.png Rubbermaid Commerical Products - Catalog Creative Director / Art Director / Graphic Designer Objective: There was low awareness that Rubbermaid Commercial Products (RCP) offered decorative refuse containers. Choosers perceived RCP as just a maker of durable plastic utilitarian containers that had a excessive lead time to produce and ship. We had to re-introduce the program to create excitement about RCP so architects would consider this brand for their projects; the products look great, can be customized to for unique spaces and lead time was slashed due to a robust online ordering system and state-of-the-art production facility. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532719994330-51QR0CQ2OXF3Z1F7Q0MR/2015_Greatest-hits_decref.jpg Rubbermaid Commerical Products - Catalog Creative Director / Graphic Designer / Ideation Facilitator / Design Strategy Objective Low awareness that Rubbermaid Commercial Products (RCP) offered decorative refuse containers. Choosers perceived RCP as just a maker of durable plastic utilitarian containers that had an excessive lead time to produce and ship. We had to re-introduce the program to create excitement about RCP so architects would consider this brand for their projects; the products look great, can be customized for unique spaces, and lead time was slashed due to a robust online ordering system and a state-of-the-art production facility. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532720265457-WFQM0E1CS16T742BGMGP/Tracy+Kretz-4.png Rubbermaid Commerical Products - Visual Design Language Development Creative Director / Art Director / Graphic Designer / Ideation Facilitator The new collateral enhanced the RCP Brand – and inspired choosers to select a product tailored to their unique needs. The sales tools equipped my internal and external selling partners to carry out the brand and product message. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532720245230-G33LCVYOPO2ZBUW8AIK7/Tracy+Kretz_dec+ref+hd+expo.png Rubbermaid Commerical Products - Trade Show Displays Creative Director Partnered with Trade Marketing partners and Rogers Display Company to direct the overall visual identity for trade shows. I provided design research and inspirational mood boards to drive concepts and deliver a world-class experience for trade show customers and designers. I did not render the prototypes https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1619470126295-YE3X78AZIPQNKNMAQIRJ/Tracy+Kretz-1.png Rubbermaid Commerical Products - Visual Design Language Development Creative Director / Graphic Designer / Ideation Facilitator / Design Strategy Objective RCP was presented with an opportunity from Lowe’s to increase shelf space at their stores; design consumer-facing packaging that will be exclusive to Lowe’s stores; Position RCP as the expert and leader in commercial cleaning and refuse products. The result was a bold design – using dynamic typography with updated graphics and simplified communication. The yellow is arresting and stands out in the retail environment. I worked with domain partners and facilitated ideation/design thinking sessions to problem solve. With design research and competitive marketplace analysis, we were able to conceptualize and deliver world-class creativity. As part of the global rollout of the new visual brand, I worked with global partners on graphic standards. Worth noting: Newell Brands leadership determined the creative to be so innovative and disruptive, the business updated the rights to Lowe’s to a six-month contract (instead of total exclusive rights), rolling out globally after. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532720261093-4FZ9PE67ZBB5B0WUXFEC/Tracy+Kretz-3.png Rubbermaid Commerical Products - Visual Design Language Development Creative Director / Ideation Facilitator Objective Bolster RCP’s claims to be the expert in waste stream solutions and management on a global level. I led the team in the creation of a versatile system that is dynamic and simple. The program’s versatility allows for use on any RCP container in a variety of configurations. I did not render the visual prototypes https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1553736369468-087RS8NVCSPXQVYJ2KZX/RCP_cleaning-aisle_lr_2.jpg Rubbermaid Commerical Products https://www.kretzcreates.com/babyjoggerlegacy daily 0.75 2023-05-29 https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1554299286519-DMEYUSZHY5KA7R667F0D/2050322-city-mini-10th-anniversary-black-front-panel-single-stroller-with-belly-bar-environment-15-LOGIN.jpg Baby Jogger https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1619469921951-NQ2BTRX5MVU7IWOWFSLF/032521_Tracy+Kretz+Portfolio-Baby+Jogger.jpg Baby Jogger - Visual Brand Transformation Creative Direction / Packaging / Product Aesthetics / Design Strategy / Design Leadership / Design Ideation Facilitation The Challenge The existing Baby Jogger packaging needed a significant and dynamic refresh to improve shopability and competitive differentiation while highlighting Baby Jogger’s most innovative qualities. The team was tasked with ideating, designing, and executing new packaging graphics that fit within the Dynamic need state. Constraints + The project should have cost-neutral options + Sustainability and Ux: Explore packaging structures for “open concept” (so you can touch the product and have less waste.) The Briefing / Design Research + Brand History and Drawer Pull + Trend Scan and Translation + Qual/Quant Consumer Research + Competitive Landscape Analysis + Retailer/Customer Feedback + Mentor Brand Inspiration Strategic Development (Ideation and Prototyping) + Innovation/Lean Startup Ideation + Bring out the best in those we work with to solve complex HCD problems grounded in business and category strategies + Brand Identity Application + Shape/Form Language + Graphic Design and Brand Story + Brief Reframing (after territory alignment) RACI/Stakeholder Management + Executive Leadership, XF Teams, and Customers + Presented Packaging Territories to Senior Leadership Teams for Early Alignment Realization and Execution + Packaging Development + Style Guide Creation and Training + Print Production Management Proof of Process
 Leadership Because I designed and facilitated the innovation process, we unlocked critical efficiencies and outcomes: + Agility / Sprint duration was 1.5 days + Context Gold / We immersed in different shopping environments and built empathy for the consumer + Consumer Research / We translated insights into actionable outcomes. The original packaging architecture lacked visuals of the product/what was inside that packaging. We unlocked that insight and applied learnings to the final designs. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1553625640734-7DUY6ULHM5VJMY585SDY/city_mini_accessories_multi.jpg Baby Jogger - Baby Jogger city mini™ accessory suite Creative Director / Ideation Facilitator https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1553627545047-M638OOF6RKBE36YOMKDR/city-mini.jpg Baby Jogger - Product Refresh Creative Director / Ideation Facilitator https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1554299286519-DMEYUSZHY5KA7R667F0D/2050322-city-mini-10th-anniversary-black-front-panel-single-stroller-with-belly-bar-environment-15-LOGIN.jpg Baby Jogger - Lifestyle Photography Creative Director Baby Jogger city mini® GT 2018 10th Anniversary Special Edition Stroller https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1554299229870-B3SS3Q462X915KE637P7/2050322-city-mini-10th-anniversary-black-front-panel-single-stroller-with-belly-bar-environment-8.jpg Baby Jogger - Lifestyle Photography Creative Director Baby Jogger city mini® GT 2018 10th Anniversary Special Edition Stroller https://static1.squarespace.com/static/5b534148b27e39707a55c527/5b5358e703ce640bec67902c/5b5359056d2a73038b4e6df0/1532188947366/ Baby Jogger https://www.kretzcreates.com/apricalegacy daily 0.75 2023-05-29 https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1685225781274-XWBDUM7KHTLT5EAFYVTB/Screenshot%2B2023-05-27%2Bat%2B5.14.20%2BPM.jpg Aprica https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1619470098019-MIOE7WF5JME61G3S746X/Aprica_Koala.jpg Aprica - Packaging Redesign Creative Director / Ideation Facilitator / Design Strategy Akachan Honpo (Japan) presented Aprica with an ultimatum – develop an innovative and new to world technology or lose baby sling shelf space. The rub: the entire program had to be designed from the ground-up in 8-months, which is aggressive the the world of product development. I facilitated ideation sessions in product and design development with Brand Marketing, Industrial Design, Fashion and Softgoods Design. (In Tokyo, Osaka, Kalamazoo and Exton, PA.) The power of context: One of the reasons for a successful delivery was due to the opportunity I had to tour stores in Tokyo and Osaka, Japan to scan the competitive marketplace for opportunities. I co-directed the pack design and contributed to the finalization of the concept with the help of a world-class team. (Design team: Lucas Human, Barb Roan, Claire Dossin and Elise Bobian) https://www.kretzcreates.com/hacc daily 0.75 2024-04-05 https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532725455903-4DXK5HQBEL25PSIKPRZI/Outdoor_tempalte_hacc1.jpg Harrisburg Area Community College @ Midtown - Outdoor Art Director / Graphic Designer Objective: Part of a regional integrated marketing campaign, PPO&S developed an initiative for a new HACC facility in Midtown, Harrisburg. This dynamic campaign was designed to gain traction and increase enrollment for HACC’s trade programs. Using a deliberate mix of gritty images and dynamic typography, we increased awareness and created excitement about the new campus. (Creative Team: Joe Knezic, Josh Lane) https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532725455903-4DXK5HQBEL25PSIKPRZI/Outdoor_tempalte_hacc1.jpg Harrisburg Area Community College @ Midtown - Outdoor Art Director / Graphic Designer Objective: Part of a regional integrated marketing campaign, PPO&S developed an initiative for a new HACC facility in Midtown, Harrisburg. This dynamic campaign was designed to gain traction and increase enrollment for HACC’s trade programs. Using a deliberate mix of gritty images and dynamic typography, we increased awareness and created excitement about the new campus. (Creative Team: Joe Knezic, Josh Lane) https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532725456354-OKBPD9HXTJMHWUVZ5OFO/Outdoor_tempalte_hacc2.jpg Harrisburg Area Community College @ Midtown - Outdoor Art Director / Graphic Designer (Creative Team: Joe Knezic, Josh Lane) https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532725457143-NO37CCL6PYK8DOJGFPPY/Outdoor_tempalte_hacc3.jpg Harrisburg Area Community College @ Midtown - Outdoor Art Director / Graphic Designer (Creative Team: Joe Knezic, Josh Lane) https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532725457940-9GBRC9Y0CK1YZ2EUPOAA/Outdoor_tempalte_hacc4.jpg Harrisburg Area Community College @ Midtown - Outdoor Art Director / Graphic Designer (Creative Team: Joe Knezic, Josh Lane) https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1712343017821-65IJ7I0MHQQ8YGLE0YUN/HACC+Midtown_Building_With_Banners.jpg Harrisburg Area Community College @ Midtown https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532190848290-SQMYILCN1WDQDZRCD2I3/4801_906092740744_538901_n.jpg Harrisburg Area Community College @ Midtown - Environmental Graphics Art Director / Graphic Designer Objective: After researching vehicle and foot traffic volume near the new Midtown Campus, we developed engaging environmental graphics for the new campus to educate passers by. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532309599914-H5BNZ5CVH2URL1KNTCB5/Outdoor_tempalte_hacc1.png Harrisburg Area Community College @ Midtown - Outdoor Art Direction / Graphic Design Objective: Part of a regional integrated marketing campaign, PPO&S developed an initiative for a new HACC facility in Midtown, Harrisburg. This dynamic campaign was designed to gain traction and increase enrollment for HACC’s trade programs. Using a deliberate mix of gritty images and dynamic typography, we increased awareness and created excitement about the new campus. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532190837140-Q7DWKQHJP0YJEEX0A7MA/HACC+Midtown+Onsite+banners+1.jpg Harrisburg Area Community College @ Midtown https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532278956811-F98C48IMY14G37S6MWVC/HACC_Midtown_Banner_5.JPG Harrisburg Area Community College @ Midtown - Environmental Graphics Art Director / Graphic Designer https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532278865305-VXFI6PQ74UU9FNPJ6FYH/420-808-003_Midtown_Window_Graphics2-1.jpg Harrisburg Area Community College @ Midtown - Environmental Graphics Art Director / Graphic Designer https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532278902591-APJPVEBMQRLKDBP88PAC/HACC_Midtown_Banner_2.JPG Harrisburg Area Community College @ Midtown - Environmental Graphics Art Director / Graphic Designer https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1712341220202-CXNTEKZTFR7AHXB7X26T/HACC+Banners.png Harrisburg Area Community College @ Midtown https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1712341597725-6UHW4B68J4VQH91ODF2C/HACC+%40+M+sheets-3.png Harrisburg Area Community College @ Midtown https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1712341597470-G5KM9WDY3W4COTWSX6XT/HACC+%40+M+sheets-2.png Harrisburg Area Community College @ Midtown https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1712341604683-I9FJ8RZHFUJDCRMSUS06/HACC+%40+M+sheets-1.png Harrisburg Area Community College @ Midtown https://www.kretzcreates.com/blog daily 0.75 2016-03-01 https://www.kretzcreates.com/paapples daily 0.75 2021-06-01 https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1622558717741-MYU072A07MTSNQAN46QQ/Outdoor_apples.jpg Pennsylvania Apple Marketing Program https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532719396118-N820SM0Q5QY10UCGRIE8/Outdoor_apples.jpg Pennsylvania Apple Marketing Program - Outdoor Art Director / Graphic Designer Developed and executed as part of a state-wide integrated marketing communications campaign. The objective was to drive traffic to the PA Apples website to search for local farm market locations. This successful campaign increased web traffic by over 75%. (Creative Team: Joe Knezic) https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532386803812-LPW7HWFHW71XDCW70WSM/195-Farm-Market-300x250_F.gif Pennsylvania Apple Marketing Program - Digital Art Director / Graphic Designer (Creative Team: Joe Knezic) https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532719704657-QSC109I81RFF5NNPP4PF/Poster_template_LR_apple_2.jpg Pennsylvania Apple Marketing Program - Poster Art Director / Graphic Designer Developed and executed as part of a state-wide Farm Market and Grocery Store initiative and toolkit. The objective was to create excitement around PA Apples and educate customers and consumers on the versatile use of apples. Posters were displayed at Farm Markets, Grocery Stores and mailed to different customers. At some locations, the posters were available for consumers to take home. This successful initiative secured several reprints for distribution. (Creative Team: Jeff Miller) https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532719418264-D3RS7NSVV4IBE4XCR6OD/Cards_tempalte_pa.jpg Pennsylvania Apple Marketing Program - Variety Card Art Director / Graphic Designer These cards were used at Farm Markets and Grocery Stores and were used to list apple prices at point of sale. At some locations, the cards were available for consumers to take home. This successful initiative secured several reprints for distribution. (Creative Team: Jeff Miller) https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532719702432-FEO6QDKOYDHJSW928UCG/Poster_template_LR_apple_1.jpg Pennsylvania Apple Marketing Program - Poster Art Director / Graphic Designer Developed and executed as part of a state-wide Farm Market and Grocery Store initiative and toolkit. The objective was to create excitement around PA Apples and educate customers and consumers on the versatile use of apples. Posters were displayed at Farm Markets, Grocery Stores and mailed to different customers. At some locations, the posters were available for consumers to take home. This successful initiative secured several reprints for distribution. (Creative Team: Joe Knezic) https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532719418367-DU0T50DY8HU2RFX62E3W/Cards_tempalte_eastern.jpg Pennsylvania Apple Marketing Program - Variety Card Art Director / Graphic Designer These cards were used at Farm Markets and Grocery Stores and were used to list apple prices at point of sale. At some locations, the cards were available for consumers to take home. This successful initiative secured several reprints for distribution. (Creative Team: Joe Knezic) https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532719381828-UUMVI1I0L92KV2YYFMHZ/trade-display-mockup_apples-1.jpg Pennsylvania Apple Marketing Program - Trade Show Displays Art Director / Graphic Designer Developed and executed to enhance the PA Apples Trade Marketing presence at agricultural trade events. Objective was to create and enhance awareness for PA Apples and Eastern Apples. (Creative Team: Joe Knezic) https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532719382078-JLX4TQXXKEU5EPXH2NYM/trade-display-mockup_apples-2.jpg Pennsylvania Apple Marketing Program - Trade Show Displays Art Director / Graphic Designer (Creative Team: Joe Knezic) https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532719419308-EBWMFQIRPEP74R6LSHCB/cover_2_apple-paso.jpg Pennsylvania Apple Marketing Program - Contest Brochure Art Director / Graphic Designer The objective was to promote an annual contest – exclusive for apple customers, they were invited to create in store and point of sale displays based on an assigned theme. The “Apple County Fair” theme inspired dozens of stores to create unique point of sale experiences for their customers. Stores would capture photos and provide sales numbers to the PA Apple Marketing Program to be judged for prizes. (Creative Team: Joe Knezic) https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532719419520-8CBQ66Z71I398U3Q2CK8/cover_2_apple-pride.jpg Pennsylvania Apple Marketing Program - Promotional Brochure Art Director / Graphic Designer (Creative Team: Joe Knezic) https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532309011554-81T1F2OL52Y91OS4AO97/cover_2_square_applefever.png Pennsylvania Apple Marketing Program - Contest Brochure Art Director / Graphic Designer The objective was to promote an annual contest – exclusive for apple customers, they were invited to create in store and point of sale displays based on a assigned theme. The “Apple Fever!” theme inspired dozens of stores to create groovy point of sale experiences for their customers. Stores would capture photos and provide radical sales numbers to the PA Apple Marketing Program to be judged for far-out prizes. (Creative Team: Jeff Miller) https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532278220772-I2W5JFK4JIU7Z91TS2UK/037+Apples+Mock+up.png Pennsylvania Apple Marketing Program - Direct Mail Art Director / Graphic Designer / Custom Kit Designer This direct mail was delivered to the Pennsylvania Apple Marketing Board. Kit contents: DVD introducing the PA Apples YouTune Channel https://www.kretzcreates.com/littleswimmerslegacy daily 0.75 2024-06-01 https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1717252639093-PLVEUAPDMMIILRN3JX4R/18342-08_Hug_LilSwim_Unisex_M_1X_11_OOI_3.png Huggies Little Swimmers https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1616860701300-BOIQKWSOOSSDQ49XBNZC/Screen+Shot+2021-03-27+at+10.56.30+AM.png Huggies Little Swimmers https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1685317458948-OZNH0SI2F4I7GE7FIH8F/052823_Tracy+Kretz+Splash-10.png Huggies Little Swimmers https://www.kretzcreates.com/pullups daily 0.75 2023-05-29 https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1685226956886-4NA4HF64PKFU1F1QQSMD/Screenshot+2023-05-27+at+5.35.52+PM.png Pull-Ups https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1685224773212-Y8X4QT6S1J88LVJRR391/sample+1.jpg Pull-Ups - Character-Led Designs Provided creative direction to Disney artists to create custom character poses for Music Maker design. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1617058248538-FGQRCWUCD0DF4JO3EGSN/51598-02_PUP_LD_MMs_eCOM_HUGE_B_4T-5T_99ct_OOI.png Pull-Ups - Music Maker Creative Direction / Packaging / Product Aesthetics / Design Strategy / Design Leadership / Design Ideation Facilitation I led Design Ideation and Strategic Roadmapping in the development of the MUSIC MAKER Concept. I provided Creative Direction to Disney illustrators to bring the concept to life in a way that worked on the product and packaging. The packaging and product feature custom artwork developed exclusively for Kimberly-Clark. I managed strategic and creative partnerships with external Strategic Design Agencies. Objective Drive differentiation v. competition by delivering an improved pant that’s part of a holistic consumer experience that deploys storytelling graphics and adventures that mentor an enhanced, “fun” training experience and unified Pull-Ups potty training partnership. Results Increased marketshare, sales forecasts beat. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1622143366293-DCFOPNB2SSDJZHW9JKGQ/Pull-Ups-Music-Maker-Pant_boy.jpg Pull-Ups - Pull-Ups Mainline Packaging and Product Aesthetics (Boy) https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1617058180387-3B4XSLWVV8KARIQSSCZH/45768-10_PUP_3T-4T_Boy_SamsClub_Pallet_2.2021-03-29-140857-0.png Pull-Ups https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1685224772935-7JMS3D7AIYRO0ISBSU8C/sample+2.jpg Pull-Ups https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1622143368989-7CJF1V0OHR41NYVICR22/Pull-Ups-Music-Maker-Pant_girl.jpg Pull-Ups - Pull-Ups Mainline Packaging and Product Aesthetics (Girl) Creative Director I led Design Ideation and Strategic Roadmapping in the development of the MUSIC MAKER Concept. I provided Creative Direction to Disney illustrators to bring the concept to life in a way that worked on the product and packaging. The packaging and product features custom artwork developed exclusively for Kimberly-Clark. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1622143814157-8EZC642354S4CAQL4JWR/Pull-Ups-Costco-Packaging.jpg Pull-Ups https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1622143819363-BS46AVLFG7O9U0VAHWQ7/Pull-Ups-Costco-Pant.jpg Pull-Ups - Pull-Ups Costco Exclusive Packaging and Product Aesthetics Creative Director I led Design Ideation and Strategic Roadmapping in the development of the Costco Exclusive Concepts. I provided Creative Direction to Disney and Marvel illustrators to bring the concept to life in a way that worked on the product and packaging. The boy pant features custom artwork developed exclusively for Kimberly-Clark. The girl pant features two princesses (a first!) to promote inclusion and diversity. (K-C Creative Team: Andrew Bontorno) https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1622144067877-1WUQ73BFAPEL5ORJBAQU/48727-06_PullUps_MM_Hi_Count_Costco_4T5T_Boy_Pallet_2.jpg Pull-Ups - Costco https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1685319585090-Y4305B3XXNEA3R6FUB5G/052823_Tracy+Kretz+Splash-28.png Pull-Ups https://www.kretzcreates.com/legacy-items daily 0.75 2024-04-05 https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1553627668336-VMJDIV9E9JP62I3VWKTJ/city_mini-POP.jpg Legacy Items - POP Creative Director Directed photography concept, location selection and styling https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1553627668336-VMJDIV9E9JP62I3VWKTJ/city_mini-POP.jpg Legacy Items - POP Creative Director Directed photography concept, location selection and styling https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1554299367494-HCUY8VPIXLK4SKFMSJWV/Baby-Jogger_1.jpg Legacy Items - Product Graphic Design Creative Director / Ideation Facilitator Baby Jogger city mini® GT 2018 10th Anniversary Special Edition Stroller https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532389744725-5NH10RIVS6XNYVWNZYFY/BBB_Endcap_bbj_display_10th_anniversary.png Legacy Items - In Store Display Creative Director https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1554242915268-TKVRITE49MKU8510WS33/Graco_Uno2Duo-family_3.jpg Legacy Items - POP (Point of Purchase) / Product Family Creative Director / Ideation Facilitator https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532722149293-FUHAPDS9WJV812GQHCX4/164050_BGC_DSP_Single2Double-BRU-Display_approved-concept_ML5.jpg Legacy Items - In Store Display Creative Director https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1553736370092-Z5XUMCYBIV1E2WR07UGN/RCP_cleaning-aisle_lr_1.jpg Legacy Items - Packaging Creative Director https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1553736371438-0I15B4XRZYEUUVYLKJJ9/RCP_cleaning-aisle_lr_3.jpg Legacy Items - Packaging Creative Director https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1554160155061-HQTQUOX9W3H74039NF1E/IMG_4243.jpg Legacy Items - Packaging Creative Director https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1553736370856-3TWNF28J5Y70WF4LWGD8/RCP_cleaning-aisle_lr_4.jpg Legacy Items - Packaging Creative Director https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532720319172-PTVP8B31GZ01VGNRPVKG/Poster_template_RCP.png Legacy Items - Poster Creative Director https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532720258857-LGWZFYX6C2BA569O6ZGL/Tracy+Kretz-2.png Legacy Items - Visual Design Language Development Creative Director Objective: Design a new label for a HYGEN refil tub, the overall look was dated and didn’t seem very clean. I led the project in the development and creation of packaging graphics. During our design research and ideation phase, we discovered that this would be a good opportunity to re-design the HYGEN tub to be modern. My team championed content simplification and impactful information blocking – with the result being an improved read for the user. https://www.kretzcreates.com/design-leadershiplegacy daily 0.75 2023-05-29 https://www.kretzcreates.com/specialdeliverylegacy daily 0.75 2023-05-29 https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1658010030683-LMDTFA3NTNDQT8W1KPVN/Huggies-Special-Delivery-Total-sz-5-diapers.jpg Special Delivery https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1658009913570-X8XUN3TUWD7VQB39GM4B/53765-01_HUG_SpecialDelivery_TOTAL_JUMBO_Sz5_Poly_19ct_2.jpg Special Delivery - Special Delivery Creative Direction / Design Strategy / Design Leadership / Packaging / Product Aesthetics Your baby was the most special delivery. Special Delivery is Huggies’ softest diaper with plant-based* materials, trusted protection and a 100% breathable outer cover. The Challenge Reimagine the Special Delivery portfolio with Disney Licensing. Co-create dynamic style guides using the 101 Dalmatians franchise. The Briefing / Design Research + Brand History and Drawer Pull + Print and Pattern/Fashion Trend Scan and Translation + Consumer Research (Disney Character Selection) + Competitive Landscape Analysis + Retailer/Customer Feedback + Mentor Brand Inspiration Strategic Development (Ideation and Prototyping) + Innovation/Lean Startup Ideation + Bring out the best in those we work with to solve complex HCD problems grounded in 
business and category strategies + Graphic Design and Brand Story + Brief Reframing (after territory alignment) RACI/Stakeholder Management + Executive Leadership, XF Teams, and Customers + Present Design Territories to Senior Leadership Teams for Early Alignment + Agency Direction and Management Realization and Execution + Packaging and Product Aesthetic Development + Style Guide Creation and Training + Print Production Management Proof of Process
 Leadership Due to my leadership and mentorship, the project’s Design Managers navigated the excitement (high engagement form XF teams) of this project. I crafted the Design Strategy and contributed Creative Direction to the agency to activate the realization of the program. The Design Managers experienced “creative churn” during the development process. I mentored them through the process ad helped the team to create compelling visuals to facilitate decision-making using our design research and known consumer insights from Disney. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1658010030683-LMDTFA3NTNDQT8W1KPVN/Huggies-Special-Delivery-Total-sz-5-diapers.jpg Special Delivery https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1658009919014-5EVBPQPKWY9AHMKGWKQ1/54664-00_HUG_SpecialDelivery_TOTAL_GIGA-JR_Sz1_Retail_72ct_2.jpg Special Delivery https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/fc22e1cc-ecc3-4869-9424-c2f94d5a37cb/Huggies_SPDV_3.jpg Special Delivery https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1658009921315-P1LFXXSHRQZZ92890CJZ/54614-00_HUG_SpecialDelivery_TOTAL_ECONplus_SzN_2x66_Shipper_132ct_2.jpg Special Delivery https://www.kretzcreates.com/pullups-nitetime daily 0.75 2022-08-08 https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1658102015649-OCZUFO9W0F4X5KEXXAE5/45497-03%2B_PUP_NT_TP_2T_3T_Boy_Giga_68pack_OOI.jpg Pull-Ups Nitetime https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1658515050928-8ITW2J7BTBMESF9MU5OS/072222_From-To-Portfolio_PU.jpg Pull-Ups Nitetime - Pull-Ups Nite-Time Refresh Creative Direction / Packaging / Product Aesthetics / Design Strategy / Design Leadership / Design Ideation Facilitation Pull-Ups Nite-Time is the only overnight potty training pants that ABSORB MORE THAN DIAPERS*, giving your toddler the protection she needs to wake up ready to rock potty training. Objective Pull-Ups Nite-Time was suffering from low sales and decreasing product distribution. Explore design solutions ranging from least to a more disruptive degree of change to drive differentiation at the shelf, while boosting competitive advantage messaging. Results +4.5 average star consumer reviews, increased differentiation against Pull-Ups Mainline and New Leaf, and improved competitive differentiation at the shelf. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1658009667032-M0TLJ1JX61AXJXJJPCFW/51344-00_PUP_NT_MIDNIGHT_JUMBO_3T4T_GIRL_Poly_18ct_2.jpg Pull-Ups Nitetime https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1658514982252-N5ZTYUWMD6O27Y7ZUONQ/072222_From-To-Portfolio_PU.jpg Pull-Ups Nitetime https://www.kretzcreates.com/mfa-journey daily 0.75 2022-08-25 https://www.kretzcreates.com/mfa daily 0.75 2025-11-25 https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1685226785747-5QPB5VLNF0AXN48RS4AH/LR_KUCDMFA_CDE%2B503_Kretz_T_May%2B10%2B2023-3%2Bcopy.jpg MFA Graduate Studies https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1763998573687-3LK2M1BUNGHVD4QY9HQ9/image-asset.jpeg MFA Graduate Studies - 27 Club https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1685326116140-IKGAQ6AFIOUI0E6S8VGA/image-asset.jpeg MFA Graduate Studies - Tracy Kretz_The 27 Club Zoetrope https://www.kretzcreates.com/portfolio daily 1.0 2026-02-09 https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532397214278-0OG8IJBTZP71YKA9V3JL/A4_booklet_pafsa1.png Design Leadership https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1554145882851-MI0KUVQ14YKW79U590W9/1.jpg Design Leadership https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1685225781274-XWBDUM7KHTLT5EAFYVTB/Screenshot%2B2023-05-27%2Bat%2B5.14.20%2BPM.jpg Design Leadership https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/b26df57d-a8b8-43da-ab02-e362f714aa6a/Campaign+Case+Printer+Issuu-4+copy.png Design Leadership https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/98b81204-9ca2-48b6-8dae-5fc61166eb7e/Graco_1.png Design Leadership https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/a789f518-0255-47f5-9913-55fb890d2a5a/SkinEssentials_BuzzLightyearPant.png Design Leadership https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/b4686f66-57f2-44ba-8d37-07ade103e722/rack+car+mock+up_ben.png Design Leadership https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/a2299a98-3441-4890-9118-1f9f67f8e99e/cover_2_square_goodwill.jpg Design Leadership https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/a1717d45-ff89-49b4-8187-0da5eb0e6777/Image.jpg Design Leadership https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/f42aba70-4ae4-41ed-bfef-9bc3e69b3eca/cover_2_square_ifpa2008.jpg Design Leadership https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/4af76c55-f589-4eff-87c3-3666365c233a/rcp%2B1.jpg Design Leadership https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/36d8cdc3-5d9e-4a36-82da-a00bbb9a5448/cover_2_apple-paso.jpg Design Leadership https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/91bf9ff3-6251-4506-aeeb-ba36a60f8f88/Poster_template_nets.png Design Leadership https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/cd4877ed-ce14-4622-b786-be82139df5a0/Baby+Jogger_2.jpg Design Leadership https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532309097335-8U6VMMZDWY27KGL4PO9U/Outdoor_tempalte_CHIP.png Design Leadership https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/e82b294a-043a-4166-a771-8523cbd9c935/052823_Tracy+Kretz+Splash-17.png Design Leadership https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/fe520cf3-68f1-4350-b39a-64f50549876d/052823_Tracy+Kretz+Splash-11.png Design Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/f157dc02-0215-4a36-8ad9-e3f8f36e18f4/052823_Tracy+Kretz+Splash-12.png Design Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/eb3411f4-63bb-4135-9738-6e42c54021bd/052823_Tracy+Kretz+Splash-13.png Design Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1528c049-b47e-4363-ab77-c9109d753d74/052823_Tracy+Kretz+Splash-14.png Design Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/f7f9dd08-75af-4451-87b6-d9ccf62a48e5/052823_Tracy+Kretz+Splash-15.png Design Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/8de841c5-3dde-491c-9573-ff60e709f139/052823_Tracy+Kretz+Splash-16.png Design Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/77316e4d-4fce-4d28-9419-e053232e6d3e/052823_Tracy+Kretz+Splash-18.png Design Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/9c5b2df3-b04a-4dd3-92bb-4289919a4e9f/052823_Tracy+Kretz+Splash-7.png Design Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/42bf6b76-993c-42c0-9c02-fad50a707584/052823_Tracy+Kretz+Splash-2.png Design Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/27415ae5-61d1-4137-915a-337f12021013/052823_Tracy+Kretz+Splash-3.png Design Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/da8bcd0a-cfdc-4a11-a6ce-f197c6ff2aea/052823_Tracy+Kretz+Splash-4.png Design Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/a081c59a-d196-4116-9671-e6be055a91b5/052823_Tracy+Kretz+Splash-5.png Design Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/ba74adc1-4269-4aeb-8432-21c1ae6b9b9a/052823_Tracy+Kretz+Splash-6.png Design Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/e63be318-8adb-47e0-a75e-500b03bc64a7/052823_Tracy+Kretz+Splash-29.png Design Leadership https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1540391144358-5SQRFM5XE7W9XZBO83RK/2060434-2060526-graco-sense2soothe-swing-rocker-sailor-mom-baby-in-use.jpg Design Leadership Photography Creative Direction (all lifestyle and product photography) https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1554302704187-1G12ZEQQKUMW2N9R3926/Graco_sense2soothe_2.jpg Design Leadership https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1540315930551-LQTN5BQFTT1F6VBV9782/Sense2Soothe_QuarterRender.png Design Leadership https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1554301341453-3B67WGKANNJ57HVXMCK0/3AC00OSK_2080531-graco-convertible-highchair-floor-seat-lifestyle-with-talent-1.jpg Design Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1554301339108-XJ74E1K76JVIKBAS9785/3AC00-graco-convertible-highchair-with-talent-angle-2%5B1%5D.jpg Design Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1554301337049-1YCJCA4KQFV9GV5L8X2X/3AC00-graco-convertible-highchair-floor-seat-table-and-chair-lifestyle-with-talent-1%5B1%5D.jpg Design Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1554242915268-TKVRITE49MKU8510WS33/Graco_Uno2Duo-family_3.jpg Design Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1554301360578-BAJT7K3ZDUB1R9KXEXW0/3AC00OSK_2080531-ATF-Floor2Table_7in1_Highchair_3AC00_2_growing_stages.jpg Design Leadership https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1554301338221-NGI522D8I5TCD5T75CZI/3AC00-graco-convertible-highchair-infant-booster-with-talent-angle-1.jpg Design Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1554301337984-HREE4MEPPP2MW6N2CKDK/3AC00-graco-convertible-highchair-2-trays-with-talent-angle-1%5B1%5D.jpg Design Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1533388566405-CB1Y5RUKSIZBAT5K1A73/Graco-SIS.jpg Design Leadership - Make it stand out Displays rendered by Matt Dean https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/86fa5c7a-8d09-4978-9310-068664ac9170/052823_Tracy+Kretz+Splash-28.png Design Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/cffd32b5-c209-4a84-9af3-d958d979b335/Image.jpg Design Leadership https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1622143366293-DCFOPNB2SSDJZHW9JKGQ/Pull-Ups-Music-Maker-Pant_boy.jpg Design Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1685297327481-K12IYTLUY56770FB50O8/sample+2.jpg Design Leadership https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1622143368989-7CJF1V0OHR41NYVICR22/Pull-Ups-Music-Maker-Pant_girl.jpg Design Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/4ee05387-15d0-4102-9fa6-ffc101306c1b/052823_Tracy+Kretz+Splash-20.png Design Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/e26a766d-e729-4d11-9b13-39fbda6cac02/052823_Tracy+Kretz+Splash-21.png Design Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/f8863c3f-e922-4f41-8b4c-11df6f21572a/052823_Tracy+Kretz+Splash-23.png Design Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/413a20ca-f618-40e4-be20-a92872a091a4/052823_Tracy+Kretz+Splash-22.png Design Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/2f51681d-c81a-46f3-a2d0-50a0cbddc8db/052823_Tracy+Kretz+Splash-25.png Design Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/05238e07-4e0f-4aa2-b940-dca6fb4b22e4/052823_Tracy+Kretz+Splash-26.png Design Leadership - Make it stand out Whatever it is, the way you tell your story 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https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532470013929-U8LG04IMISZBZ1J4UIVH/Frame+the+Problem Ideation - DESIGN THINKING + Innovation Management + Ideation Design + Facilitation + The Special Sauce: Where Vision Meets Reality I am a Sense Maker // Innovation and Design Thinking–more than a couple of buzz words in my world, they are practiced disciplines that I am deeply passionate about. Design Thinking challenges existing mindsets, business models and orthodoxy in order to encourage the discovery of unexplored market spaces. I work closely with my partners to design and facilitate workshops, immersive experiences and other engagements that accelerate innovation and lead to portfolio growth. Facilitated Design Thinking can solve complex, multifaceted, systemic problems and challenges in a variety of organizations; Large and small businesses, startups, nonprofits and municipal entities. With the skills gained from the NewNorth Center and application in my professional career, I am excited to share those principles, mindsets, processes and tools of human-centered design and how to apply them in your context. Ideas are Not Real // The Special Sauce I have a Problem Framing heart and a Maker’s Mindset. I believe in visualizing Design Strategy in order to facilitate decision making. 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Design Thinking challenges existing mindsets, business models and orthodoxy in order to encourage the discovery of unexplored market spaces. I work closely with my partners to design and facilitate workshops, immersive experiences and other engagements that accelerate innovation and lead to portfolio growth. Facilitated Design Thinking can solve complex, multifaceted, systemic problems and challenges in a variety of organizations; Large and small businesses, startups, nonprofits and municipal entities. With the skills gained from the NewNorth Center and application in my professional career, I am excited to share those principles, mindsets, processes and tools of human-centered design and how to apply them in your context. Ideas are Not Real // The Special Sauce I have a Problem Framing heart and a Maker’s Mindset. I believe in visualizing Design Strategy in order to facilitate decision making. Whether it is a rapid prototype or strategic story–showing AND telling what it could be will help deliver what it will be. -TK https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471711543-95WH4MOM2DVYHSMR9OLH/HipstamaticPhoto-554164106.198940.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471738994-Y13XX4ZTXBHMNVXT10TW/HipstamaticPhoto-554164063.004747.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471719011-999DTYFUM4LH8716AUUD/HipstamaticPhoto-554164125.125975.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471730783-41CF6H30AW60BHWFL7M9/HipstamaticPhoto-554164050.796721.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471682423-T3TDOSCG5QM1LC9ZDZVU/HipstamaticPhoto-554164390.062523.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471676589-XHX9ZVU323WJJ89QT000/HipstamaticPhoto-554164381.190957.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471683245-SGYB5A7MHIBX99LACPLJ/HipstamaticPhoto-554164155.838084.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471689422-R4QN3JDZC9B3NK2EOADX/HipstamaticPhoto-554164171.512164.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471689199-V7QYZBI9WETCQFBPYTXO/HipstamaticPhoto-554164373.614972.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471696657-POFKMU0GW9TTVT3OP0JC/HipstamaticPhoto-554164178.798293.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471696109-7NJ0169Z9FMIS1KDH9OD/HipstamaticPhoto-554164366.639996.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471706894-HVSEWNACWJVMKH66QYXV/HipstamaticPhoto-554164359.726324.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471702362-1A6LXO9L81AE2U2XAOT5/IMG_4943.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471705095-0SV7I9D5YSJ1MSEH3E1U/HipstamaticPhoto-554164163.728453.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471728744-XDAN3CCQRI2GVWP0HTRI/HipstamaticPhoto-554164079.363814.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471709313-0EQP6Z551WVI0OWM5X5V/HipstamaticPhoto-554164097.988006.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471713444-JJSQWN6DJCL38TP81HT7/HipstamaticPhoto-554164146.168606.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471718985-03JNRC01DCYMVKYIK7D9/HipstamaticPhoto-554164137.560097.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471715718-NM79QYY0AD9WPQ3MJPAU/HipstamaticPhoto-554164117.156134.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471726044-RIXU5WSCC2PI4T4M3GM9/HipstamaticPhoto-554164070.285228.JPG Design Thinking + Facilitation https://www.kretzcreates.com/getexcited daily 0.75 2021-05-17 https://www.kretzcreates.com/innovation daily 0.75 2025-11-27 https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532523986024-85P8DLT46E8KWV5YQCVW/HipstamaticPhoto-554162386.175295.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/a22646a7-18eb-4511-86d9-cd2cffceda5f/Balanced-Breakthrough.jpg Design Thinking + Facilitation - Make it stand out Balanced Breakthrough Model https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1658519371910-SHVW0VX9IKG4S4NIRJU6/london+ideation.png Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532872552518-TMBGFCEJR3V6KMGCPW0N/HipstamaticPhoto-554565090.481633.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532872549301-4KPTWXCRW6ZNCTOFD3LC/HipstamaticPhoto-554565144.886501.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532872533230-VFN3NTT9VM7I21AVPNTA/HipstamaticPhoto-554565174.654858.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532872552436-394D3CPCU8JM91GBQX2K/HipstamaticPhoto-554565123.830690.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532872544915-3SH5BKRJPGSHGLK2SS2Z/HipstamaticPhoto-554565109.706850.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532872537816-CQ3KS13RCWDGJI9QTT43/HipstamaticPhoto-554565134.331515.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471738994-Y13XX4ZTXBHMNVXT10TW/HipstamaticPhoto-554164063.004747.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471730783-41CF6H30AW60BHWFL7M9/HipstamaticPhoto-554164050.796721.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471726044-RIXU5WSCC2PI4T4M3GM9/HipstamaticPhoto-554164070.285228.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471719011-999DTYFUM4LH8716AUUD/HipstamaticPhoto-554164125.125975.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471728744-XDAN3CCQRI2GVWP0HTRI/HipstamaticPhoto-554164079.363814.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471715718-NM79QYY0AD9WPQ3MJPAU/HipstamaticPhoto-554164117.156134.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471711543-95WH4MOM2DVYHSMR9OLH/HipstamaticPhoto-554164106.198940.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471718985-03JNRC01DCYMVKYIK7D9/HipstamaticPhoto-554164137.560097.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471702362-1A6LXO9L81AE2U2XAOT5/IMG_4943.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471696109-7NJ0169Z9FMIS1KDH9OD/HipstamaticPhoto-554164366.639996.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471689422-R4QN3JDZC9B3NK2EOADX/HipstamaticPhoto-554164171.512164.JPG Design Thinking + Facilitation https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1532471676589-XHX9ZVU323WJJ89QT000/HipstamaticPhoto-554164381.190957.JPG Design Thinking + Facilitation https://www.kretzcreates.com/process daily 0.75 2023-05-27 https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/a22646a7-18eb-4511-86d9-cd2cffceda5f/Balanced-Breakthrough.jpg Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/eb225d57-d548-4c75-8cb5-62dcec134e37/072322_portfolio+icons-04.png Process - Facilitation & Collaboration Bringing out the best in those I partner with to solve complex HCD problems that are grounded in business and category strategies https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/c355f479-7418-48b0-ab58-5e48a113ff7a/072322_portfolio+icons-02.png Process - Understand Context Counts Empathy / I connect deeply with consumers through ethnographic research Trend hunting and future scanning https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/03f2b37b-a7ce-48d7-bf08-323482a80158/072322_portfolio+icons-01.png Process - Ideate A creative and disciplined process of generating, developing, and communicating new ideas as part of innovation, development, to actualization. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/ddfd3945-3eb8-4144-854a-dedfb9d2ec93/072322_portfolio+icons-05.png Process - Synthesis Ability to create narratives from complex information, identifying the highest value opportunities. https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/e33838bf-10c6-462b-8919-2966f1dae195/072322_portfolio+icons-03.png Process - Envision Prototype Test Iterate https://www.kretzcreates.com/littleswimmers daily 0.75 2023-05-29 https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1685226878571-4E0TUDAN7FU4CY0HT1JO/Huggies+Little+Swimmers+1.png Huggies Little Swimmers https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/d5aac9a7-20fa-47ad-ba9a-9c26d6031ab5/052823_Tracy+Kretz+Splash-10.png Huggies Little Swimmers https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1685226878571-4E0TUDAN7FU4CY0HT1JO/Huggies+Little+Swimmers+1.png Huggies Little Swimmers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kretzcreates.com/specialdelivery daily 0.75 2023-05-29 https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/1685323127490-7Z5XK3QO0MQEVTMS1NBZ/SPDV.jpg Huggies Special Delivery https://images.squarespace-cdn.com/content/v1/5b534148b27e39707a55c527/fa51a3c9-e8ce-4f3c-bfb1-67423d4e38ef/052823_Tracy+Kretz+Splash_SPVD.png Huggies Special Delivery - 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