Graco

Creative Direction / Packaging / Product Aesthetics / Design Strategy / Design Leadership / Design Ideation Facilitation

Only Graco helps Mom with the little things that make a big difference so she can enjoy what matters most, Baby.

What makes Mom happiest is knowing her Baby is well-cared for, but sometimes trying to accomplish the littlest tasks can be difficult. Graco helps cradle those who cradle them.

Carton + POP (Point of Purchase) Placement

POP

Creative Director / Ideation Facilitator

Developed and executed as part of a global program to introduce this car seat to customers and consumers. The objective of the POP was to clearly communicate the new innovations – the seat can extend to provide 3.5” of additional legroom for a growing Baby while maintaining safety standards.

Product Placement

Creative Direction
SnugRide® SnugLock™ 35

POP

Sense2Soothe™ Swing with Cry Detection™ Technology is the only swing that's baby-operated. It features new technology that detects and responds to baby's cries by automatically adjusting the swing's settings to soothe them.

UI and UX Design

Sense2Soothe™ Swing with Cry Detection™ Technology: Led the Design team in the ideation and creation of on-product graphics for swing usage. My team partnered with Usability experts to ensure graphic icons would be easy to understand and enhance the user experience

Lifestyle Photography Direction

Sense2Soothe™ Swing with Cry Detection™ Technology, lifestyle photography

Photography Direction

The Graco® Floor2Table™ 7-in-1 highchair offers 7 growing stages from infant floor seat to big kid table and chair, creating the perfect seat for every stage.