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The Children's Health Insurance Program (CHIP) provides health coverage to nearly eight million children and families with incomes too high to qualify for Medicaid, but can't afford private coverage. Each state offers CHIP coverage, and works closely with its state Medicaid program.
Outdoor
Transit
Posters
Brochures
Digital Media
Website Design
Television
Design Strategy
Visual Design Language Development
Visual Brand Standards Development
Art Direction
Outdoor
Design Strategy / Art Director / Graphic Designer
CHIP was developed and executed as part of a state-wide integrated marketing communications campaign. This visually pleasing campaign raised awareness for the CHIP initiative and was used for several years.