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The Pennsylvania State System of Higher Education (PASSHE) is the largest provider of higher education in the Commonwealth of Pennsylvania and a large public university system in the United States.
Dixon University Center
Originally the home of the Harrisburg Academy and then the University Center at Harrisburg, the site and its five historic buildings was purchased by the State System in 1991. It provides a hub for State System operations and for universities to serve the Harrisburg community through a variety of programs.
Logos
Visual Design Language Development for PASHEE programs
Visual Brand Standards Development
Environmental Graphics
Design Strategy
Art Direction
Graphic Design
Design Management
Print Production Management
Direct Mail
Art Director / Graphic Designer / Illustrator
The J. Benjamin Wiley Partnership Program was an innovative initiative targeted towards “at risk” high school students, or students who had the mindset that they weren’t good enough or capable of entering college after graduation. This direct mail toolkit was distributed state-wide to high school counselors to share with their students. Students accepted into the program would spend a week at a PASSHE university to experience campus life.
(Creative Team: Jeff Miller, Joe Knezic)
Direct Mail
(Creative Team: Jeff Miller, Joe Knezic)
Tool Kit
Art Director / Graphic Designer
Media Tool Kit for Pennsylvania’s State System of Higher Education (PASSHE.) Kits were designed and customized for each PASSHE member University.
(Creative Team: Joe Knezic)
Pocket Folder
Art Director / Graphic Designer
PAthways for Career Success was a PASSHE initiative for Pennsylvania High School students introducing them to specialized workforce opportunities (like STEM.) The program guided students in building a PAthway to their career. Students would use the 2+2+2 approach; (2 yr) Jr. and Sr. year in high school, option for (2 yr) associates degree and (2yr) finishing bachelor’s degree.
(PAthway = Pennsylvania–thway)
(Creative Team: Joe Knezic)
Visual Brand Development
Art Director / Graphic Designer
(Creative Team: Joe Knezic)
Digital
Art Director / Graphic Designer / No Website Programming
(Creative Team: Joe Knezic)
Visual Brand Development
Art Director / Graphic Designer / Illustrator
Part of a regional integrated marketing campaign, I developed a new visual identity system for Dixon University Center (DUC.) The stationery was designed to elevate the visual expression of the DUC Brand.
(Creative Team: Joe Knezic)
Business Card
Art Director / Graphic Designer / Illustrator
(Creative Team: Joe Knezic)
Logo
Art Director / Graphic Designer / Illustrator
(Creative Team: Joe Knezic)
Outdoor
Art Director / Graphic Designer / Illustrator
Part of the phase one regional integrated marketing campaign, we elevated the new DUC Brand to reach a larger audience through a re-introduction of the institution.
(Creative Team: Joe Knezic)
Outdoor
Art Director / Graphic Designer / Illustrator
Part of the phase two regional integrated marketing campaign, I used the graphic standards to refresh area outdoor boards and print advertising. Using a system of fixed and flexible elements allowed for the Brand to be consistent, but also remain fresh. The objective was to drive traffic to the new website – we were successful, first-time visits increased by nearly 70%.
(Creative Team: Joe Knezic)
Environmental Graphics
Art Director / Graphic Designer
PASSHE and DUC Campus, Harrisburg, PA
(Creative Team: Joe Knezic)
Environmental Graphics
Art Director / Graphic Designer
PASSHE and DUC Campus, Harrisburg, PA
(Creative Team: Joe Knezic)